MILAN CRONOVICH · PRINCIPAL, BETWIXT
You want Milan in the room while the
answer can still change.You want Milan in
the room while
the answer can
still change.
Tell Milan what you’re trying to do and you’ll have his full attention.
He’ll talk to the people who know more than he does, learn what he needs to learn, and reach his own conclusions.
Your options may start to change.
The problem you set out to solve may not be the problem. Two things being handled separately may turn out to belong together. Something nobody thought was important may contain real value. Or Milan may come up with an entirely different possibility and want to find out if it works.
Occasionally one will sound a little nuts.
He’ll want to find out if it works anyway.
When Milan sees potential in something, he wants to know how far it can go.
That can change the decision in front of you. You may decide not to do what you came in planning to do. Or you may leave with an option you didn’t have when you started.
The answer has to survive contact with reality. Milan pushes it far enough to find out what will work.
Independent since 2016. Based in San Diego.
Working nationally.