MILAN CRONOVICH · PRINCIPAL, BETWIXT
You want Milan in the room while the
answer can still change.You want Milan in
the room while the
answer can still change.
He listens. Learns fast. Says what he thinks.He listens. Learns fast.
Says what he thinks.
He brings a strong point of view and expects it to be challenged. The goal isn’t agreement. It’s a better answer.He brings a strong point of view and expects it to be challenged. The goal isn’t agreement. It’s a better answer.
Milan’s career has crossed strategy, business growth, operations, creative development and complex human systems.Milan’s career has crossed strategy, business growth, operations, creative development and complex human systems.
He’s led major programs for some of the world’s biggest brands, advised executives and founders, built propositions, run businesses and helped turn ambitious ideas into things that work.He’s led major programs for some of the world’s biggest brands, advised executives and founders, built propositions, run businesses and helped turn ambitious ideas into things that work.
The range is the point.The range is the point.
He knows enough to ask better of the people who know more.He knows enough to ask better of the people who know more.
Useful distance.Useful distance.
Milan gets close enough to understand without becoming captive to the way a business, organization or industry already sees the question.Milan gets close enough to understand without becoming captive to the way a business, organization or industry already sees the question.
He’s equally comfortable saying:He’s equally comfortable saying:
I don’t think that’s the answer.I don’t think that’s the answer.
And helping find the one that is.And helping find the one that is.
Independent since 2016. Based in San Diego. Working across Southern California and beyond.Independent since 2016. Based in San Diego.
Working across Southern California and beyond.
