BUSINESS STRATEGY & GROWTH ADVISORY
What working together looks like.
You might come to BETWIXT with a problem in your business, a decision you're facing, or an opportunity you want to explore. We begin by understanding the situation and establishing what the engagement needs to accomplish.
From there, we agree on the scope of work, what you can expect to receive, and what it will cost. The assignment determines how we work together.
Ways to work together.
A Strategic Decision
Your business is facing a choice with consequences. Maybe an established service is taking more time than it's worth, leadership disagrees about where to invest, or growth has exposed problems with how the company operates.
We look closely at the business, how work gets done, what the alternatives would demand, and what each decision would mean. You receive a recommendation that identifies what to pursue, what to change or leave behind, and the practical steps for moving forward.
Developing a New Opportunity
You see potential in something that doesn't yet have a workable shape. A recurring client need might become a new service. A partnership could open a different market. An idea you've been carrying around might finally deserve serious development.
Here, we're developing the opportunity itself. We work out who it would serve, what the offering or initiative could look like, how it might operate, and what people, partnerships, or resources it would require.
Depending on the assignment, that work might produce a developed concept, a proposition for potential partners, a pilot plan, or an initiative ready for further investment. Along the way, we test whether the idea deserves to move forward at all.
Ongoing Strategic Counsel
Some decisions are better made with an independent advisor involved over time. You might be managing a significant change, considering several opportunities, or navigating a period when the next decision depends on what happens with the last.
BETWIXT stays involved in the conversations that matter, reviews emerging plans and opportunities, and offers recommendations while there's still room to change course.
We agree on the level of involvement, the decisions you'll bring us into, and what you need from the relationship. Your team remains responsible for day-to-day management and execution.
What the work involves.
We work from what's actually happening in your business. Depending on the assignment, that might mean reviewing plans, proposals, budgets, and past decisions, or talking with the people who know how things get done. We build on what you already know, look for what's missing, and make sure we're addressing the underlying problem rather than just its symptoms.
As the work develops, we test ideas against what the business can realistically support. Is there enough capacity? What would have to change? What assumptions haven't been tested? Is the opportunity worth what it will cost?
Milan makes his recommendations and explains the tradeoffs. We distinguish what you can decide now, what can wait, and what still needs investigating. Then we work out what happens next. If a plan requires expertise outside BETWIXT, he'll tell you what is needed rather than promise to provide it.
The work in practice.
Changing the economics of growth
A growing creative agency was taking on business that wasn't always worth what it demanded. Long-standing client relationships needed critical evaluation, departments weren't working together effectively, and new-business efforts lacked a clear process, wasting time and resources.
Milan helped leadership reassess client profitability, renegotiate terms, expand scopes where warranted, improve how teams worked together, and become more selective about new opportunities.
Agency revenue doubled in the first year and doubled again in the first quarter of the second.
Read the full case →Making the case for multicultural investment
An agency had years of experience reaching multicultural audiences, but that work was scattered across clients and projects. Meanwhile, many prospective clients allocated their marketing budgets to the general market without specifically investing in multicultural audiences, despite their significant share of the consumer market.
Milan brought the agency's experience together and developed a new-business proposition that made the opportunity clear: clients could reach substantial, loyal audiences they weren't specifically targeting, and the agency had the experience to help them do it.
He reshaped the agency's credentials, positioning, and pitch materials to demonstrate both the commercial potential of those audiences and the agency's ability to reach them.
Let's talk about what you need.
You may have a specific assignment in mind, or you may still be figuring out the question. Tell us about your situation. We'll see whether BETWIXT can help and what the work should cover.
Get in touch →