INDEPENDENT BUSINESS STRATEGY & GROWTH ADVISORY
How to grow.
What to change.
Where next.
BETWIXT is the independent advisory practice of Milan Cronovich. We work with founders, business owners, and organizational leaders on business strategy, growth, and new opportunities.
We get into the parts of your business that need attention, determine which problems and opportunities deserve your focus, and recommend what to do. Then we develop a practical plan: what needs to happen, in what order, and what it will take to carry it out.
Where BETWIXT comes in:
Business Strategy & Growth
More business isn't always better business. We look at what's driving growth, which clients and opportunities are worth pursuing, and where you may be spreading yourself too thin. You may find that the best way forward involves changing what you offer, pursuing different work, or saying no to business you once would have chased.
Organizational &
Operating Strategy
You can have a good strategy and still struggle to make it work. Decisions get stuck, teams pull in different directions, or the way you've always done things no longer serves the business. We examine how the business is organized, how decisions get made, and what needs to change.
New Opportunities
& Initiatives
There's an idea you haven't quite figured out how to pursue. Maybe it's a new offering, an unexpected partnership, or something valuable hiding in work you're already doing.
We help give it shape, establish whether it's worth the investment, and figure out what it would take to bring it to life.
SELECTED WORK · AMAZON FRESH
The brief was a store launch.
The opportunity was bigger.
Milan helped turn a promotional concept into a food-focused experience that Amazon Fresh went on to repeat across 17 stores in Los Angeles and Chicago.
Work directly with Milan.
He's worked independently since 2016, drawing on more than two decades of experience in strategy, growth, operations, and creative development for established businesses, global brands, and mission-driven organizations.
Milan gets to know your business, looks closely at what's happening, and tells you what he thinks. He'll challenge an idea when he sees a problem with it, and expects you to challenge his.
Meet Milan →Let's talk about your business.
Tell us what you're working on and what you'd like to accomplish. We'll see whether BETWIXT can help, and what working together might look like.
Get in touch →