EVIDENCE
The work isn’t new.
The name on the door is.The work isn’t new.
The name on the door is.
AMAZON FRESH
Hired to lead the work.
Trusted to shape what came next.Hired to lead the work.
Trusted to shape what came next.
An experiential agency retained Milan to lead its work for Amazon Fresh across multiple markets, including a 17-location program in Los Angeles and Chicago.An experiential agency retained Milan to lead its work for Amazon Fresh across multiple markets, including a 17-location program in Los Angeles and Chicago.
The work earned trust. The questions changed.The work earned trust.
The questions changed.
Milan increasingly evaluated new opportunities, reshaped propositions and determined where the agency should commit next.Milan increasingly evaluated new opportunities, reshaped propositions and determined where the agency should commit next.
Growth didn’t have to mean more.Growth didn’t have to mean more.
A creative agency retained Milan to lead accounts and business strategy as its principals pursued growth.A creative agency retained Milan to lead accounts and business strategy as its principals pursued growth.
Milan reframed growth as a question about the business itself. That meant changing how teams were structured, how existing accounts were served, which clients were worth keeping, where commercial terms needed to change and which new opportunities deserved pursuit.Milan reframed growth as a question about the business itself. That meant changing how teams were structured, how existing accounts were served, which clients were worth keeping, where commercial terms needed to change and which new opportunities deserved pursuit.
Trusted enough to come back.Trusted enough to come back.
Former colleagues later brought Milan back into an agency where he had spent a decade, this time with a broader mandate to rethink where the business should grow and how it should operate.Former colleagues later brought Milan back into an agency where he had spent a decade, this time with a broader mandate to rethink where the business should grow and how it should operate.
ALL WE SHARE
An ambitious idea became something
that could be tested.An ambitious idea became something that could be tested.
Working with One Million Truths, Common Ground USA, Monks and research partners, Milan shaped All We Share, a national intervention addressing political violence around the 2024 election. He led across creative, strategy, research implementation and execution.Working with One Million Truths, Common Ground USA, Monks and research partners, Milan shaped All We Share, a national intervention addressing political violence around the 2024 election. He led across creative, strategy, research implementation and execution.
Then the work met the world.Then the work met the world.
An independent evaluation of 1,505 participants found that the 90-second intervention produced:An independent evaluation of 1,505 participants found that the 90-second intervention produced:
+6.2
points in warmth toward the opposing political party
−6.5
points in affective polarization
The idea didn’t just become a campaign.
It became something we could learn from.The idea didn’t just become a campaign.
It became something we could learn from.